Recently, OTT services have become extremely popular with many viewers.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT is a service that provides diverse media through online networks.
Netflix, Watcha, and TVING are well-known examples.
Compared to cable television, viewers can select content whenever they want.
Multiple reasons explain the rapid growth of OTT services.
First, users can access many genres in one place, giving them more options.
Films, series, and variety programs can be selected by preference.
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
Being able to stream anywhere using mobile devices is also attractive.
Recently, increasing subscription prices have caused 부담 for many users.
Therefore, many viewers are turning to free streaming platforms.
Advertising-based services provide content at no charge.
Cost-conscious users find this model attractive.
FAST platforms are emerging as a new type of free streaming model.
For example, KT launched a FAST service called “Gi Live,” drawing public interest.
FAST is seen as a future growth engine in a slowing TV industry.
Free streaming’s strongest point is that users don’t need to pay.
It allows access to many contents, increasing selection options.
However, users must watch advertisements, which can be inconvenient.
Also, content quality may be lower than paid OTT services.
Both markets will likely keep developing over time.
Advertising-supported services will likely attract more viewers.
Enjoying content without financial pressure is a strong advantage.
In conclusion, combining premium OTT quality with free access matters.
Using both strengths together gives consumers more satisfaction.
Upcoming changes in OTT and free streaming are more info highly anticipated.